- About the Search Engines
- Search Engine Optimisation
- Search Engine Marketing
- Key Words & Key Phrases
- Good Page Copy (Text)
- Effective Link Strategies
- Optimise My Website
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Search Engine Marketing (SEM), Internet Marketing & Pay Per Click (PPC)
Search engine marketing (SEM), or internet marketing is a set of marketing methods to increase the prescence of a website in the search engine results pages (SERPs). This is done using strategies such as Search Engine Optimisation, Pay Per Click Advertising, Paid Inclusion and Social Media Marketing.
Search Engine Optimisation (SEO)
Search engine optimisation works by making your website code 'attractive' to the search engines. Learn more about organic search engine optimisation.
Pay Per Click (PPC) Advertising
Pay Per Click (PPC) Adevertising uses sponsored search engine listings to drive traffic to a web site. Learn more about Pay Per Click (PPC) Advertising
Paid Inclusion
Paid Inclusion makes sure your website gets listings into directories such as Yahoo! Directory. Learn more about Paid Inclusion
Social Media Marketing (SMM)
Social Media Marketing or Social Media Optimisation works by placing ideas within online communities via blogging or forums to attract links to your website, fans and networks of like minded people. Learn more about Social Media Marketing (SMM).